Raw Generation solves the biggest problem with fresh juice delivery by flash-freezing every bottle on the day it is pressed, so you can store it for months and thaw as needed. The daily routines are the better value and the more sustainable habit; the multi-day cleanses are expensive and should be seen as a short dietary change, not a detox.
What we like
- Cold-pressed juices and smoothies with no preservatives or artificial ingredients
- Flash-frozen on pressing day, with a frozen shelf life of up to six months
- Daily routines from about $6.38 per day are flexible and good value for juice
- Protein Cleanse and Protein Routine add 30 g-plus protein options
- Fast weekday shipping with 1–2 day delivery
Keep in mind
- Multi-day cleanses start around $39 per day
- Juice cleanses are low in protein and fiber and the detox idea is not supported by strong evidence
- You need freezer space and must plan ahead to thaw
- Late-week orders may not ship until the following week
Raw Generation sells cold-pressed juices and smoothies by mail, but it handles the logistics differently from most juice companies. Instead of rushing fresh bottles across the country on ice, it flash-freezes each juice on the day it is pressed and ships it frozen. You keep the bottles in your freezer, then thaw them in the fridge a day or two before drinking.
The menu splits into two types of order: multi-day cleanses such as the well-known Skinny Cleanse, and ongoing routines that deliver one juice or smoothie a day. We looked at what each option includes, what it costs, how the frozen system works in practice, and how to think sensibly about juice cleansing.
How Raw Generation's frozen model works
Cold-pressed juice is made by crushing and pressing produce rather than spinning it in a high-speed juicer. Raw Generation says its juices are never heat-pasteurized and contain no preservatives, additives or artificial sweeteners. The problem with unpasteurized juice is that it spoils quickly, so the brand freezes it immediately after pressing to lock in freshness.
Once your box arrives, the bottles go straight into the freezer, where they keep for up to six months. Move what you need into the fridge 24 to 48 hours before you plan to drink it, and finish each bottle within 24 hours of fully thawing. This gives you far more flexibility than fresh juice delivery, but it does require freezer space and a little planning.
The cleanses: what is on offer
Skinny Cleanse
The brand's best-known product. A set of pre-portioned juices for three, five or seven days, in flavors such as Sweet Greens, Citrus Carrot and Pineapple Mint. It is marketed for energy and weight management, and it is typically the lowest-calorie option.
Protein Cleanse
A more filling alternative that combines juices with plant-based protein smoothies, providing around 38 g of protein per day. Smoothie flavors include Vanilla Cashew, Chocolate Hazelnut and Peanut Butter, using pea protein and chia seeds.
Green Juice Cleanse and Detox Cleanse
The Green Juice Cleanse leans on lower-sugar green juices for people who want less fruit, while the Detox Cleanse is a separate juice program in the same family.
Cleanses start from about $39 per day, so a five-day program represents a significant outlay.
See Raw Generation's current range
Routines: the more practical option
For most people, the routines are the more sensible way to use Raw Generation. Rather than replacing meals, you add one bottle a day to your normal diet, starting from about $6.38 per day.
- Radiance Routine: one juice a day, built around fruits and vegetables.
- Protein Routine: one 30 g protein smoothie a day, which works well as a breakfast or post-workout drink.
- Daily Green Juice Routine: one green juice a day for people who want vegetables over fruit.
- Morning Celery Juice Routine: one celery juice a day.
- Custom Routine: build your own from more than 20 flavors.
Routines can be set up as subscriptions, and introductory offers such as free bonus juices or a first-order discount are common.
A sensible way to think about juice cleanses
Your liver and kidneys handle detoxification continuously, and there is little strong evidence that juice cleanses remove toxins or provide lasting weight loss. Any weight lost on a short, low-calorie cleanse is largely water and glycogen and tends to return once normal eating resumes.
That does not mean a cleanse has no value. Some people use a few days of juice to break a cycle of heavy eating, increase their fruit and vegetable intake, or simply enjoy a reset. If you try one, choose the Protein Cleanse or add some whole foods, drink plenty of water, and keep exercise light. Juices are naturally high in fruit sugars and low in fiber and protein, so they are not a good long-term meal replacement.
Shipping and ordering tips
Raw Generation ships Monday to Friday, excluding holidays. Most orders placed before 1:30 PM Eastern ship the same day and arrive one to two days later, packed frozen in insulated boxes. Orders placed late in the week may wait until the following Monday to avoid sitting in a warehouse over the weekend. Delivery is limited to eligible addresses, which are confirmed at checkout, and the cart shows how close you are to the free-shipping threshold.
To get the most from an order, clear freezer space before it arrives, label bottles by planned drinking day, and thaw only one or two days' worth at a time.
Who Raw Generation suits
Raw Generation suits people who already enjoy cold-pressed juice and want a reliable, convenient supply without visiting a juice bar; people who want a protein smoothie ready each morning; and those planning a short, structured reset who prefer not to juice at home.
It is not a good fit for anyone with diabetes or blood sugar issues (unless a doctor approves), people with kidney disease who need to watch potassium, pregnant or breastfeeding women considering a cleanse, or anyone with a history of disordered eating. If you are looking for longer-term structured eating, a meal program such as ProLon's fasting-mimicking kit or a prepared-meal service may be more appropriate.
Our verdict
Raw Generation's frozen cold-pressed model is genuinely practical, and the daily routines offer good value for anyone who drinks juice regularly. The cleanses are well made but expensive, and their benefits are best understood as a short-term dietary change. Start with a routine, especially the Protein Routine, before committing to a multi-day cleanse. If you do decide to cleanse, a three-day program with the protein option is a more manageable introduction than seven days of juice alone, and it gives you a clear sense of whether the format suits your appetite and schedule.
Raw Generation products at a glance
| Product | What it is | Price |
|---|---|---|
| Skinny Cleanse | Three-, five- or seven-day juice cleanse in flavors like Sweet Greens and Pineapple Mint. | from $39/day |
| Protein Cleanse | Juices plus plant protein smoothies, delivering about 38 g of protein per day. | from $39/day |
| Protein Routine | One 30 g protein smoothie per day added to your normal diet. | from $6.38/day |
| Daily Green Juice Routine | One lower-sugar green juice a day, delivered frozen. | from $6.38/day |
| Morning Celery Juice Routine | A single celery juice for each morning. | from $6.38/day |
Prices as listed on the brand's site at the time of our research and may change. Check the store for current pricing.
Raw Generation FAQs
Is Raw Generation juice fresh if it arrives frozen?
Raw Generation flash-freezes juices on the day they are pressed, which preserves freshness without heat pasteurization. Thaw in the fridge for 24 to 48 hours and drink within 24 hours of thawing.
How long do Raw Generation juices last?
Frozen bottles keep for up to six months. Once fully thawed, drink them within 24 hours.
Does the Skinny Cleanse work for weight loss?
A short, low-calorie cleanse can lower the number on the scale, but much of that is water and glycogen. Lasting weight change depends on your eating habits afterwards.
How much does Raw Generation cost?
Cleanses start at around $39 per day, while one-a-day routines start at about $6.38 per day.
When does Raw Generation ship?
Weekdays. Most orders placed before 1:30 PM Eastern ship the same day and arrive in one to two days.
Juice lovers who want cold-pressed juice delivered in bulk, either as a short reset or a daily habit
Disclosure: InhouseHeal may earn a commission if you buy through links on this page. Our score is based on research of the brand's products, evidence, pricing and policies. How we review.
