Puraiva Nutrition has grown from an apple cider vinegar gummy seller into a broader supplement brand centered on magnesium, with formulas for digestion, focus and metabolism plus quizzes to help you build a routine. The 60-day guarantee is reassuring, but the site reveals little about who runs the company, so check each label carefully before buying.
What we like
- Range built on well-known ingredients such as magnesium glycinate, turmeric and digestive enzymes
- Interactive quizzes and a stack builder to guide choices
- 60-day money-back guarantee
- Brand says its magnesium glycinate is third-party tested and products are GMP-certified
- Pre-built stacks for energy, focus, digestion and metabolism
Keep in mind
- Little public information on the company, founders or location
- Prices and full supplement facts take some clicking to find
- Free shipping only starts at $100
- Stacks can encourage buying more products than you need
Puraiva Nutrition first appeared on many shoppers' radar with apple cider vinegar gummies. Today its site tells a broader story: a compact supplement line led by magnesium, including a lemon-lime magnesium drink powder called Lunox and a magnesium glycinate capsule, supported by formulas for digestion, cognition, circulation and metabolic health. Quizzes, a capsule calculator and supplement timing guides are woven through the shop to help customers build a routine.
We looked at the current catalog, the brand's quality statements and its policies. Puraiva is a live, health-focused store with a sensible core range, but it is short on the company background and up-front detail that would earn it a higher rating.
From ACV gummies to a magnesium-first range
Earlier coverage of Puraiva focused on a single product, apple cider vinegar gummies sold with free US shipping. The current site has moved on. Its messaging centers on magnesium for stress, sleep and energy, and it states that Lunox lists exact ingredient amounts, a welcome commitment in a market where proprietary blends that hide doses are common. The brand describes its supplements as GMP-certified and its magnesium glycinate as third-party tested, though it does not name the testing lab on the pages we reviewed.
What is missing is the company itself. We could not find founders, a headquarters address or a founding year on the site, which makes Puraiva harder to evaluate than brands that publish those basics. A wholesale program suggests it also sells to other retailers.
What is in the catalog
- Magnesium: Lunox lemon-lime magnesium powder, a Magnesium Glycinate capsule and a magnesium complex, plus a quiz to help you choose a magnesium type.
- Digestion and blood sugar habits: DigestIn digestive enzymes, Sugar Stop white kidney bean complex and organic Ceylon cinnamon.
- Turmeric: Turmeric with BioPerine, a black pepper extract often added to improve curcumin absorption.
- Brain and circulation: Tru Neuro cognitive mushroom complex and Tru Beets circulation superfood.
- Whole-body and vitality: organic sea moss with bladderwrack and burdock root, krill oil, AshwaVital and TriMaca Boost.
- Stacks and guides: bundles such as the Foundation Trio, Pure Energy Transformation Stack, Mind Clarity Catalyst Stack, Metabolic Mastery Bundle and Complete Digestive Wellness Stack, plus downloadable supplement and timing guides.
See Puraiva's current range
How to choose your first product
If you are new to the brand, magnesium is the logical starting point because it is the product Puraiva puts front and center. Magnesium glycinate is a popular form because it tends to be gentle on the stomach, and many people take it in the evening as part of a wind-down routine. Lunox suits anyone who prefers a drink to capsules. Use the brand's magnesium-type quiz as a prompt, but check the label for the elemental magnesium per serving so you can compare it fairly with other brands.
Shoppers interested in digestion might look at DigestIn enzymes, while those focused on blood sugar habits sometimes consider white kidney bean extract or Ceylon cinnamon. Evidence for these is modest, and anyone with diabetes should talk to their doctor before adding them, as they may affect blood sugar alongside medication. Sea moss and bladderwrack are naturally rich in iodine, so they are not a casual add-on for people with thyroid conditions.
Using the quizzes and stacks wisely
Puraiva's quizzes cover evening patterns, stress type, magnesium form and stack building, and a capsule calculator helps you plan doses. These tools are a friendly way to think about your routine, but they are also designed to sell products. Treat the recommendations as a starting point, add one product at a time, and give each a few weeks before layering on another. That way you can tell what is actually helping and avoid paying for overlapping ingredients in multiple stacks.
What to check before you buy
In our research we could not review full supplement facts panels, per-bottle prices or capsule counts for every product, because much of that detail sits behind individual product pages. That is not unusual for a small brand, but it means three checks are worth doing before you order: read the full label, including other ingredients and allergens; compare the cost per serving with a similar product from a brand you already trust; and note the batch or lot number on the bottle in case you need to contact customer support. If any of those details are missing, ask the brand directly before buying.
Pricing, shipping and guarantee
Puraiva offers free shipping on orders over $100 and a 60-day money-back guarantee, which is longer than the 30-day standard at many small brands. Individual prices were not clearly displayed in the parts of the site we could review, so compare per-serving costs on each product page before you buy. Because free shipping starts at $100, the stacks are designed to carry you over that line; buy only what you plan to use. Shipping, returns and refund policies each have their own page, along with an order tracking tool. If you live outside the US, confirm that delivery is available to your country before building a cart.
Who it suits, and our verdict
Puraiva suits shoppers who like guided, quiz-based routines and want to start with a well-established ingredient such as magnesium. It is less suited to people who want deep transparency about who makes their supplements, independent certificates of analysis for every product, or the lowest possible price per milligram.
Puraiva has matured into a reasonably focused supplement shop with a strong magnesium core and a generous guarantee. Its main weakness is transparency about the company itself. Start with one product, read the label, and use the 60-day window to decide whether the brand deserves a bigger place in your routine.
Puraiva products at a glance
| Product | What it is | Price |
|---|---|---|
| Lunox | Lemon-lime magnesium drink powder that the brand says lists exact ingredient amounts. | — |
| Magnesium Glycinate | Capsule form of magnesium that the brand says is third-party tested. | — |
| Turmeric with BioPerine | Turmeric paired with black pepper extract to support curcumin absorption. | — |
| DigestIn Digestive Enzymes | Enzyme supplement aimed at supporting the digestion of meals. | — |
| Tru Neuro Cognitive Mushroom Complex | Mushroom-based formula positioned for focus and cognition. | — |
| Organic Sea Moss, Bladderwrack & Burdock Root | Sea vegetable and herb blend marketed for general wellness. | — |
Prices as listed on the brand's site at the time of our research and may change. Check the store for current pricing.
Puraiva FAQs
Is Puraiva legit?
Puraiva Nutrition runs a live online store with a defined product range, a 60-day money-back guarantee and published shipping and refund policies. The site shares little about the company behind it, so read labels and policies carefully.
Does Puraiva still sell apple cider vinegar gummies?
The current site leads with magnesium and other daily supplements, and we did not see ACV gummies in the product list we reviewed. Check the shop for current availability.
What is Lunox?
Lunox is Puraiva's lemon-lime magnesium powder, mixed into water as a drink. The brand says its label lists exact ingredient amounts.
Does Puraiva offer free shipping?
Yes, on orders over $100.
Can I take sea moss if I have a thyroid condition?
Sea moss and bladderwrack can be high in iodine, which may affect thyroid function. Talk to your doctor before using them if you have a thyroid condition or take thyroid medication.
Shoppers who like guided supplement routines and want to start with magnesium
Disclosure: InhouseHeal may earn a commission if you buy through links on this page. Our score is based on research of the brand's products, evidence, pricing and policies. How we review.
