MOSH makes genuinely low-sugar protein bars with a clearly listed brain blend, including 125 mg of Cognizin citicoline per bar. They cost more than supermarket bars, but the range covers whey, vegan and 20 g high-protein needs, and the mission funding women's Alzheimer's research adds appeal.
What we like
- Every bar carries the same six-ingredient brain blend, including 125 mg citicoline
- Low sugar across the range, typically 2–4 g per bar
- Certified gluten-free, with a vegan, dairy-free line
- High Protein line delivers 20 g protein plus creatine
- Subscribers save 20% and get free shipping
Keep in mind
- Pricier per bar than mainstream protein bars
- Standard and High Protein bars contain whey, so they are not vegan
- Ingredient lists are longer than whole-food bars
- Brain-health ingredients are nutritional support, not a proven cognitive treatment
MOSH is a protein bar brand with an unusual backstory. It was co-founded by journalist and Alzheimer's advocate Maria Shriver and her son Patrick Schwarzenegger, and its products are built around the idea that everyday snacks can carry ingredients associated with brain health. Each bar combines a modest calorie count and low sugar with a fixed brain blend, and part of the proceeds supports the Women's Alzheimer's Movement.
We looked at how the three bar lines differ, what the brain blend actually contains, how pricing works on one-time and subscription orders, and who is most likely to get value from paying a little more for a functional snack bar.
The idea behind MOSH
Most protein bars compete on grams of protein and flavor. MOSH adds a third angle: cognitive nutrition. The founders have spoken about their family's experience with Alzheimer's disease, and the brand directs a portion of its proceeds to research, advocacy and awareness work focused on women, who make up the majority of people living with the condition.
That mission is part of the appeal, but the bars still need to work as snacks. They are positioned as between-meal fuel rather than meal replacements, and the brand is careful to say the products are not intended to diagnose, treat, cure or prevent disease.
Inside the brain blend
Every MOSH bar, regardless of line, includes the same six functional ingredients:
- Cognizin citicoline, a branded form of citicoline, at 125 mg per bar (250 mg if you eat two).
- Organic lion's mane, a functional mushroom widely used in focus-oriented products.
- KSM-66 ashwagandha, a well-studied adaptogen extract.
- Omega-3s, the fats commonly linked with brain and heart health.
- Vitamin B12 and vitamin D3, two nutrients many adults fall short on.
There is no added caffeine, so the bars are not a stimulant. Research on several of these ingredients is promising but still developing, and a snack-sized dose should be seen as a small nutritional extra rather than a reason to expect sharper memory overnight.
See MOSH's current range
Three lines, three different jobs
Choosing the right MOSH line matters more than choosing a flavor:
Snack bars (whey)
The original line, with around 12 g of protein (13 g in Peanut Butter Crunch), 4 g of sugar or less and up to about 180 calories. Flavors include Cookie Dough Crunch, Chocolate Brownie Crunch, Lemon White Chocolate Crunch and Blueberry Almond Crunch.
Plant-Powered (dairy-free)
A vegan range using pea protein, with about 11 g of protein, 2 g of sugar and 160 to 170 calories. This is the one to pick if you avoid dairy.
High Protein
The newest line, with 20 g of protein, around 3 g of sugar, 6 g of fiber and 200 to 230 calories. These bars also add creatine monohydrate, which makes them more interesting for gym-goers. Flavors include Oatmeal Chocolate Chip, Peanut Butter Cup and Chocolate Sea Salt.
All bars are certified gluten-free and keto friendly, and many are labeled non-GMO and kosher, though details vary by product.
What to order first
If you are new to the brand, a variety pack is the low-risk way in. The Maria and Patrick's Variety Pack and the Plant Powered Variety Pack each hold 15 bars, while the High Protein Variety Pack holds 12. Tasting across flavors before committing to a single-flavor box helps, because texture and sweetness vary more between lines than between flavors.
As a rule of thumb, pick the Snack line for an afternoon pick-me-up, the Plant-Powered line if you are vegan or dairy-sensitive, and the High Protein line if you want something closer to a post-workout bar.
Pricing, subscriptions and where to buy
Single-flavor boxes generally run about $44.99 one-time, or about $35.99 on subscription, while High Protein flavors are around $48.99 (about $39.19 subscribed). Variety packs sit at roughly $54.99 to $58.99 one-time. Subscribers save 20%, get free shipping and can choose deliveries every 30, 45, 60 or 90 days, with the option to skip or cancel. A build-your-own bundle offers further savings.
MOSH is also sold through Amazon, Thrive Market, Sprouts and Erewhon, which is handy for trying a single bar before buying a box. Direct orders are covered by a 30-day happiness guarantee for eligible purchases.
Things to know before you order
A few practical points are worth checking before you buy a box or start a subscription:
- Allergens vary by line. Many flavors contain nuts, and the Snack and High Protein bars contain milk-derived whey. If you have an allergy, read the individual product label rather than assuming the whole range is the same.
- Texture differs between lines. The Snack bars have a crisp, crunchy texture, while the High Protein bars are denser and chewier, as is typical for 20 g bars. If you dislike dense protein bars, start with the Snack line.
- Two bars double the functional doses. Eating two bars gives you 250 mg of citicoline and two servings of ashwagandha. That is generally fine for healthy adults, but it is worth being aware of if you also take other supplements with the same ingredients.
- Subscription timing is flexible. Because you can choose a 30- to 90-day cadence, it is easy to match deliveries to how many bars you actually eat, rather than letting boxes pile up.
Finally, the added fibers used in many low-sugar, higher-fiber bars can cause mild bloating in some people. If you are sensitive, try one bar a day at first.
Our verdict on MOSH
MOSH is a well-designed functional snack for people who want low sugar, reliable protein and a clearly disclosed set of brain-supporting nutrients. The mission is a genuine differentiator, and the High Protein line has made the brand more competitive with mainstream gym bars.
It is less compelling if you only care about protein per dollar, or if you prefer short, whole-food ingredient lists. In that case a simpler bar may suit you better. If you are a vegan snacker who also wants added nootropic-style ingredients, IQBAR is the most obvious comparison.
MOSH products at a glance
| Product | What it is | Price |
|---|---|---|
| High Protein Variety Pack | Twelve 20 g protein bars with creatine and the full brain blend. | $58.99 one-time, $47.19 subscribed |
| Maria and Patrick's Variety Pack | A 15-bar mix of the founders' favorite Snack flavors. | $54.99 one-time, $43.99 subscribed |
| Plant Powered Variety Pack | Fifteen vegan, dairy-free bars with pea protein and about 2 g sugar. | $54.99 one-time, $43.99 subscribed |
| Cookie Dough Crunch | One of the most popular whey-based Snack flavors, with around 12 g protein. | $44.99 per box, $35.99 subscribed |
| Peanut Butter Cup (High Protein) | A 20 g protein bar suited to post-workout snacking. | $48.99 per box, $39.19 subscribed |
Prices as listed on the brand's site at the time of our research and may change. Check the store for current pricing.
MOSH FAQs
Who owns MOSH?
MOSH was co-founded by Maria Shriver and her son Patrick Schwarzenegger. A portion of proceeds supports the Women's Alzheimer's Movement.
Are MOSH bars vegan?
Only the Plant-Powered, dairy-free line is vegan. The Snack and High Protein lines use whey protein.
Do MOSH bars contain caffeine?
No. The brain blend uses citicoline, lion's mane, ashwagandha, omega-3s, vitamin B12 and vitamin D3, with no added caffeine.
Are MOSH bars good for weight loss?
They are low in sugar and portion-controlled at roughly 160 to 230 calories, which can make them a sensible snack, but no bar causes weight loss on its own.
Can I cancel a MOSH subscription?
Yes. Subscriptions can be skipped or cancelled at any time, and you can choose delivery every 30, 45, 60 or 90 days.
Snackers who want a low-sugar protein bar with added functional ingredients
Disclosure: InhouseHeal may earn a commission if you buy through links on this page. Our score is based on research of the brand's products, evidence, pricing and policies. How we review.

