Loftie makes beautifully designed bedside devices with one clear goal: keep your phone out of the bedroom. The Loftie Clock's two-phase alarm and library of more than 100 free audio tracks make it the better first purchase, while the Lamp adds sunrise and sunset light. Both are pricier than ordinary clocks and lamps, but a 30-night trial and free shipping help.
What we like
- Two-phase alarm wakes you gently, then more firmly
- More than 100 free tracks, including white noise, meditations and sleep stories
- Lamp offers sunrise alarms, red night mode and 50-plus color gradients
- 20% off both devices when bought together
- Free worldwide shipping and a 30-night trial
Keep in mind
- Higher price than traditional alarm clocks
- Both devices need 2.4 GHz Wi-Fi for setup
- The Lamp has no built-in sound and relies on the app for setup
- Fewer advanced features than some high-end smart clocks
Loftie began with a simple observation: many of us use a phone as an alarm clock, which means the last thing we see at night and the first thing we see in the morning is a screen full of notifications. The brand's answer is a bedside alarm clock that handles everything a phone alarm does, plus calming audio, without the distractions.
The range now includes the Loftie Clock, the Loftie Lamp, bundles and a few smaller sleep accessories. We looked at what each device offers, how they work together and whether the premium prices are justified.
The story behind Loftie
Loftie grew out of a project at the design firm IDEO's New York studio, where the concept was refined with industrial designer Greg Wolos. That design heritage shows: both devices are minimal, solidly built and made to look good on a nightstand. The company is led by a CEO named Matt, and early product feedback came from users in New York neighborhoods such as SoHo and Williamsburg.
The Loftie Clock
The Loftie Clock ($199.99) is the heart of the system. Its signature feature is a two-phase alarm: a gentle sound wakes you first, then a more alerting tone follows a few minutes later, so you surface gradually instead of being jolted awake.
- More than 100 free, exclusive audio tracks, including white noise, nature sounds, meditations, breathwork and bedtime stories
- A bed signal alarm to remind you when it is time to start winding down
- Multiple alarms with adjustable volume, snooze and repeating schedules
- A nightlight and a blackout mode, activated by holding snooze for two seconds
- Bluetooth speaker function and an offline mode for alarms and sounds after setup
- USB-C power with a rechargeable battery that lasts about five hours during outages
It measures about 6.5 by 2.75 by 2.75 inches and weighs 1.8 lb, with a polycarbonate shell and steel top grill.
See Loftie's current range
The Loftie Lamp
The Loftie Lamp ($279.99) handles light. It can wake you with a sunrise simulation, help you wind down with a sunset, and switch to red light for bedtime signals and night use. There are reading and red-light modes, more than 50 customizable color gradients, large physical buttons and Alexa voice control.
Two caveats: the Lamp has no built-in speaker, so audio lives on the Clock, and the app is needed for setup and alarms. One hands-on review describes a fixed sunrise of roughly nine minutes. The lamp stands about 16 inches tall with its shade and weighs just over 2 lb.
Bundles, pricing and policies
The Nightstand Bundle pairs the Clock and Lamp, with 20% off both at checkout. The box includes the Clock, the Lamp base and shade, and power adapters and cables for both. There is also a Better Sleep Bundle, and Loftie has added smaller items such as mouth tape, night lights, a sound machine and sleep masks. An optional Loftie+ membership is mentioned on the site, but we did not see published pricing during our research.
Pricing and policies
Loftie's devices are premium-priced for their category. In return, you get free worldwide shipping, a 30-night trial and a one-year warranty. Promotions and discount codes appear regularly, so it can pay to wait for a sale if you are not in a hurry.
Which to buy first
If you are trying to stop using your phone as an alarm, start with the Clock. It replaces the phone's alarm and audio functions directly, and the free sound library is generous. Add the Lamp later if you struggle with dark winter mornings or want a softer, warmer light at bedtime.
Buy both together only if you are confident you want the full setup, because the bundle discount is meaningful. Check that your home Wi-Fi has a 2.4 GHz band before ordering, as both devices need it for setup.
Making the switch from a phone alarm
Buying a clock is the easy part. Breaking the habit of reaching for your phone at night takes a little planning, and Loftie's features are designed to help.
- Move the charger. Charge your phone in another room so the Loftie Clock is the only device by the bed.
- Use the bed signal. Set it for 30 to 60 minutes before lights out as a cue to stop work and screens.
- Pick a default sound. White noise, a meditation or a short story gives you something to do in bed instead of scrolling.
- Let the two-phase alarm work. Resist setting multiple alarms; the gentle first phase is designed to bring you out of sleep gradually.
- Add the Lamp's sunrise if you find dark mornings make it hard to get up.
Within a couple of weeks, many people find they read more, fall asleep more easily and start the day calmer. The 30-night trial is long enough to tell whether that is happening for you.
Our verdict
Loftie is a thoughtful, well-made option for anyone serious about a phone-free bedroom. The Clock is the standout, thanks to its two-phase alarm and large free audio library. Hatch's Restore 3 is the main alternative if you want light and sound in a single device at a lower price. If design and a calm wake-up matter to you, Loftie is easy to recommend.
Loftie products at a glance
| Product | What it is | Price |
|---|---|---|
| Loftie Clock | Alarm clock with a two-phase alarm, 100-plus free audio tracks, nightlight and blackout mode. | $199.99 |
| Loftie Lamp | Bedside lamp with sunrise and sunset alarms, red night mode and 50-plus color gradients. | $279.99 |
| Nightstand Bundle | The Clock and Lamp together, with 20% off both at checkout. | 20% off combined price |
| Loftie Mouth Tape | A newer accessory designed as part of a bedtime routine. | — |
Prices as listed on the brand's site at the time of our research and may change. Check the store for current pricing.
Loftie FAQs
What is a two-phase alarm?
It wakes you with a gentle sound first, then plays a more alerting tone a few minutes later. The aim is a gradual, less jarring wake-up.
Does the Loftie Clock need a subscription?
No. It comes with more than 100 free audio tracks. An optional Loftie+ membership exists, but the core features work without it.
Does the Loftie Lamp play sounds?
No. The Lamp handles light only; the audio library lives on the Loftie Clock.
Does Loftie work without Wi-Fi?
You need 2.4 GHz Wi-Fi for setup. After that, the Clock has an offline mode for alarms and sounds.
What is Loftie's return policy?
Loftie offers a 30-night trial, free worldwide shipping and a one-year warranty.
People replacing a phone alarm with a calmer, design-led bedside setup
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